Growing Artfinder’s Content and User Engagement with Creative Commons

, July 19th, 2012

Artfinder is a UK start up, based in London which enables you to discover, experience and share art to build your own online art profile. Artfinder also enables users to submit their own images and essays about other artworks and license them with a Creative Commons licence.

This is a guest blog post from Jen Bayne, Artfinder’s Assoicate Marketing Manager about Artfinder and why Creative Commons is key to the organisation and their users.

This is a guest blog post from Jen Bayne, Artfinder’s Assoicate Marketing Manager about Artfinder and why Creative Commons is key to the organisation and their users.

Creative Commons is a wonderful enabler for Artfinder and its users who wish to retain control over the use and distribution of its visual and textual content online. Artfinder gets more art into people’s lives by allowing them to build their own online art world, helping them find exhibitions and art institutions to visit, and buy affordable and authentic art for their walls.

Artfinder has the largest online database of art, and Creative Commons is key in helping artists and institutions protect how content is used, shared and attributed in the digital sphere. Artfinder has therefore been able to continue to expand its database of artworks whilst encouraging user-generated content – this is vital for attracting new users and keeping our registered users engaged with new, exciting content.

Copyright law can be very complex and unwieldy. Creative Commons provides our users and partners with a clear, easy to understand and easy to implement framework to license content, whilst ensuring that they can control the guidelines on how their content is displayed, shared, attributed and commercialised. They can use Creative Commons to ensure their creations are credited and used in the ways they want at a granular, work-by-work level.

Photo by Manfred Kleinhofer, cc by sa

Photo by Manfred Kleinhofer, cc by sa

At Artfinder we hugely value the opinions and insights of our users and artists – and we use Creative Commons licenses to provide the framework for them to control and own their works and efforts. This framework has helped our users and partners to build and nurture the strong sense of community that exists on Artfinder.com. As a start-up this has been key in growing our business – and we are very grateful to Creative Commons and the Creative Commons community for contributing their works and essays to Artfinder for all to enjoy.

Find out more about Artfinder from this video of a talk (first 10 mins of video) by its Founder & CEO Spencer Hyman.

 This blog post ‘Growing Artfinder’s content and user engagement with Creative Commons’ by Jen Bayne, Artfinder’s Associate Marketing Manager, is CC BY licensed.

Leave a Reply


2 + = three